SmileDirectClub was founded in 2014 by longtime friends and collaborators Alex Fenkell and Jordan Katzman, who had a simple vision: Everyone deserves a smile they love.

Recognizing an opportunity to increase access to dental care, SmileDirectClub invented an industry using the creation of cutting edge platforms and technology for doctor-directed, at-home aligner therapy. Each customer is assigned a licensed dentist or orthodontist in their area who monitors their smile journey remotely, eliminating the need for costly and time-consuming orthodontist appointments.